"What it is that we, the public, really want from Mr. Woods at this point."

John Paul Newport raises a fair question about Tiger's PR surge.

Here, in summary, is what Mr. Woods has to say: He acknowledges his guilt and rotten past behavior. He accepts full responsibility for his conduct and maintains that his biggest regret is the pain he caused others. He contends that he is working hard, "each and every day," to reclaim the values he was taught as a kid. And he insists that his main concern going forward, as well as his greatest joy, is his two young children.

There's nothing to object to in that set of answers, except for the fact that they satisfy no one's curiosity. As I sat in my car listening to Mike and Mike batter away at Mr. Woods's defenses, pushing for more, I had to wonder what it is that we, the public, really want from Mr. Woods at this point.

Hard to say what the public wants, but no PR campaign might send a stronger signal than any weepy guest column in Newsweek. Let the media bask in the dark anniversary while you quietly prepare for the future. Wouldn't that be better than something cooked up by the IMG braintrust?

That seems to be the takeaway for AP's Tim Dahlberg (thanks reader Mel).

His public rehabilitation is now officially under way, surely to be followed at some point by some cutesy Nike ads that will enlighten us even further.

Op-ed piece in Newsweek. Radio interview on ESPN. Even a couple of tweets.

And not a clue that Woods even begins to get it at all.

And...

The problem isn't just that Woods is perceived as an aloof phony interested only in padding his still hefty bank account. He's been exposed for all to see, and people have made their judgments.

The real problem is that he's not remotely interesting unless he's winning golf tournaments. And until he does that again, no media blitz is going to make him palatable to the public again.