"He wants to be a little more connected to the fans, and this is just one new addition."**

Doug Ferguson notes today's Tiger Twitter tornado is actually part of a broader plan to go on the offensive prior to Thanksgiving's expected one-year-anniversary coverage onslaught.

As always, Steiny put it in the most romantic terms possible:

"Tiger wants to do some things a little differently moving forward," Steinberg said. "He wants to be a little more connected to the fans, and this is just one new addition."

One "addition" would be Tiger's Newsweek guest column in which he talks about his healing process, making mac and cheese for the kids and the response he's received from fans. There was also this curious bit...

I have a lasting gratitude to those who stood by me in ways large and small. Unfortunately, opportunists are trying still to cash in on my troubles, no matter how irresponsible or ridiculous their claims may be. In many cases, I’ve never even met these people. But there’s no way I can dispute each lie without provoking more.

The piece ends with this eye-opening tagline that some flack likely wrote: