PGA Tour Set To Take GM's Dirty, Grubby Government Money!

Michael Smith reports on this clear and obvious move to the dark...red side for the PGA Tour, taking back a longtime sponsor that is only around because of--don't say, don't say it--that non-Republican American in the White House!

The shock and awe of it all is coming to the WGC event at Doral:

“The luxury auto brands can’t be expected to stay away from golf forever,” said Rich Luker, a trends research and marketing consultant. “I think it’s a great fit. Cadillac is not going to sell cars to the middle class, they’re going after the market that needs to be encouraged, the professional types that are willing to help revitalize industry in the U.S.”

The GM brand most synonymous with golf used to be Buick, which was the tour’s official vehicle from 1984-2009 and title sponsor of as many as four tournaments in a season. Buick also had a long-running endorsement deal with Tiger Woods through last year, but with that brand looking to market to a younger audience, industry sources say, Cadillac is now considered the better fit for the PGA Tour.

GM’s return to golf also would be a boon to Doral’s network partner, NBC, because $3 million to $4 million of the money spent on a title sponsorship goes toward media. Each title sponsorship typically comes with more than 30 ad units each on the network — NBC or CBS — and Golf Channel, at least half of which must be used during the event’s broadcast.

Now the only question remains, which member of the Tea Party's PGA Tour chapter will denounce the move?