"I can't fathom the idea of taking six hours to play golf."

Randy Youngman profiles new LPGA Commish Mike Whan, who had a good day today in announcing a new/old event addition to the schedule (and in the U.S.!), according to Stephanie Wei.

But in this Youngman piece, he has this to say about playing golf:

"My invites have gone through the roof since getting this job, but my interest in playing has gone way down," he said. "I can't fathom the idea of taking six hours to play golf. There's too much to do, and frankly I'm too excited to play. I want to get started."

Not picking on the Metamucil Man in any way here, because isn't his comment exactly how too many of us feel about what has become of a round of golf? An ordeal of sorts?

How on earth is the game going to change this perception?