Tiger's Indefinite Leave Clippings, "Unfaithful" Edition
/Kevin Mitchell reports on Butch Harmon's expanded on-air comments about how Tiger needs to handle his return. I'm sure Tiger appreciates the input:
"The golfing public would like to see Tiger Woods do a press conference," Harmon said. "To stand there in front of everybody, take his medicine, be humble, be embarrassed, be humiliated, and answer the questions. But where the hell is he? We could find Osama bin Laden easier than we can find Tiger Woods. How long can you spend on a yacht in the middle of the ocean?"
There have been suggestions that the Ryder Cup could be tricky, and Butch gets right to the point:
"The difficult part, in my opinion, is going to be the heckling from the galleries. He's going to get it. If he plays in the Ryder Cup [in Wales in October], which I happen to think he will, that's going to be very interesting."
Paul Harris notes that Tiger's disappearing act continues to be a public relations fiasco.
His rumoured whereabouts range from a series of exotic locations around the globe to the idea that he might still be holed up in his Florida mansion, undergoing lengthy sessions of marriage counselling in the wake of revelations of his serial adultery with numerous women. But only one thing is clear: no one has any idea where he is.
"It really is amazing. Anyone wanting, in effect, to disappear from the face of the earth should take a leaf out of his book," said Ashley Dos Santos, an executive at Crosby-Volmer International Communications and an expert on crisis PR.
In fact, Woods's achievements in disappearing would seem to match any of his many astonishing sporting triumphs when it comes to skill, perseverance and triumphing against the odds.
But nearly all experts agree that Woods cannot hide for ever and that the longer he stays hidden the more obsessed the world will become when he does finally emerge. "This is a classic case of what not to do in a crisis," said Dos Santos.
As for his future golf media relations, the SI/golf.com team kicked this around and Jim Herre probably summed it up best:
Herre: I think the way Woods has handled the scandal to this point is a pretty good indicator of how he intends to handle things when and if he returns.
People posts an Elin update on her holiday ski trip and concern for her children, as does this extensive James Desborough News of the World story suggesting she's keeping them away from Tiger because of his sensitive mental state. There is also this, which makes sense based on his incredible and increasingly disturbing disappearing act.
A source told us: "He has been extremely moody, with his conversations to managers and friends as brief as possible.
"He has cut off others from his entourage. Even his caddie Steve can't get hold of him at the moment.
"And he's made it clear that he doesn't want to do anything on the golf course for a long time, even until 2012. He realised that his golf tour life has become a decadent, no holds barred non stop party.
"Some of us are worried he may never return."
Cindy Adams of the NY Post (thanks reader Rick) suggests there is a 24/7 Tiger PR team--really--looking for damage control specialists.
Now hustling around -- not to lawyers, which they already have -- but to damage-control specialists with a track record who know the streets and can also handle financial issues. A whole other war's brewing relating to shareholders in companies that have canceled endorsements. Besides whatever's being promised to the wife, there exists wrangling businesswise. Endorsers who pulled out, what do their contracts stipulate? Can more money be due? While everything's based on image, not all the contracts have morality clauses.
They're hunting a honcho plugged into the press who has heretofore handled scandalous stories. They're figuring a two-year project. One year to let it all shake out and damage-control it. Second year to rebuild. As in Operation Clinton and Spitzer.
So, for the nonce, Humpty Dumpty must stave off financial lawsuits and stay cozy with all the endorsers whom he basically thinks have put a shiv in his back.
Denver's KUSA television reveals a case of product placement involving Tiger and Gatorade:
And finally, the Wanda Sykes show chimed in on the Brit Hume remarks: