"We were putting all our eggs in one basket with this tournament"
/Did anyone else find this statement justifying Anheuser-Busch's pullout of the Kingsmill event a bit curious?
"We were putting all our eggs in one basket with this tournament," said Dan McHugh, A-B vice president of media, sponsorship and activation. "We want to widen our footprint and hit a few more tournaments. By no means are we walking away from the LPGA."
At a news conference Monday, McHugh said Anheuser-Busch planned to be an "associate sponsor" of other tournaments but conceded that "we're not sure what associate sponsor means yet."
Anheuser-Busch putting all of its eggs in one basket sponsoring an LPGA event? They probably spend more on Superbowl pre-game advertising that the Kingsmill event!