"Not only did it lose its shark-like persona, nor threaten litigation, but it showed all those characteristics of a long and grateful business associate: appreciation, empathy, compassion."

Rich Skyzinski looks at the difference in the PGA Tour's treatment of Buick and Ginn. I wondered about the difference last week and mistakenly thought Ginn had filed for bankruptcy. Seems that would be the difference in the tour's compassion toward Buick and its lawsuit against Ginn.

Reaction by the Tour could not have been more disparate than how it responded to Ginn’s decision six months earlier. Not only did it lose its shark-like persona, nor threaten litigation, but it showed all those characteristics of a long and grateful business associate: appreciation, empathy, compassion.

On one hand, it’s not difficult to understand why the Tour took a tough stand against Ginn. Had it permitted the company simply to walk away, the number of CEOs lining up at Tour headquarters in Ponte Vedra Beach, Fla., looking for renegotiated deals to help keep their companies solvent would have stretched 50 miles down the coast.

That’s where they used to play the Ginn sur Mer Classic, and where a savvy shopper still might be able to pick up a new home for six figures.