"Our main focus is to immediately begin, and aggressively begin, to explore our options"
/Lawrence Donegan noted Saturday that Setanta's demise could cost the PGA Tour upwards of $60 million in UK rights fee money. Now Steve Elling notes in an item buried in his Up and Down column that the tour has in fact acknowledged the checks won't be coming and that they are looking for a UK broadcaster.
"Our main focus is to immediately begin, and aggressively begin, to explore our options," tour VP Ty Votaw said Tuesday. The phones will be ringing at Sky Sports, Eurovision and ESPN, if they aren't already. As it stands, this week's Travelers Championship will not be broadcast in the U.K. -- nor any PGA Tour action outside of the majors and WGC events going forward -- unless a new deal is struck.
The PGA Tour's official statement is now posted.