"The reason has to do with the LPGA’s new business plan, referred to as 'Vision 2010'."

Jennifer Myers says the Corning Classic's demise suggests it wasn't entirely related to the economy.

The bad economy was an obvious culprit, but was not solely responsible. Corning Glassware was hit hard by the global recession, which led to a 13 percent reduction in its workforce (650 jobs. There was also a 50 percent drop in sponsorship support, which amounted to $500,000. Projected cost increases for the 2010 event were $300,000, and for 2011, when the purse was to increase from $1.5 million to $1.7 million, meaning the cost increase for the sponsor would be $675,000. Not only are the purses for events increasing, television production costs will be going from $255,000 a year to $425,000 in 2010, with five percent increases each year through 2013. The reason has to do with the LPGA’s new business plan, referred to as “Vision 2010”.