"I think Bivens has made nothing but smart moves here."

Brand Lady, you've got a friend in Michael Bamberger, who says McDonald's is not a good sponsor for the LPGA to be aligned with and that Bulle Rock is too isolated to work as a major venue.

I think Bivens has made nothing but smart moves here. She's irritated a lot of powerful people in women's golf along the way, including some of the top executives at NBC Sports, which is not a smart thing to do when your tour is struggling, and the LPGA is struggling. But in the long run, Golf Channel is going to be the right home for many LPGA events, including its marquee championship.