"Industry sources estimated the category could be worth up to $50 million a year in new sponsorship dollars."

Jon Show reports that the PGA Tour is considering--brace yourselves at the horror of it all--taking sponsorship money from purveyors of the last legal drug.

Industry sources estimated the category could be worth up to $50 million a year in new sponsorship dollars.

The PGA Tour has considered such a move before but didn’t take action because of the stigma attached to the category, said a tour source. The PGA Tour’s board of directors would have to approve any change in the rules, and there is no firm timetable for a decision.

Only in America could alcohol--consumed by millions on a daily basis and freely available on nearly every street corner--somehow have a stigma attached while companies can freely advertise expensive, prescription-required boner pills.