"Augusta National and PGA Tour officials said their efforts were a success based on the numbers generated."

Jon Show reviews the use of Twitter during the Masters. Don't miss his Tweets and Twits list of the best and worst. He also shares these numbers:

Augusta National and PGA Tour officials said their efforts were a success based on the numbers generated. The Masters compiled 43,000 Twitter followers and 40,000 Facebook friends in just over a month despite neither being promoted anywhere besides Masters.com. Followers on the PGA Tour’s Twitter page and Facebook pages increased about 25 percent during the week, to 4,000 and 15,000, respectively.

Golf Channel, on the other hand, proved Twitter and Facebook don’t automatically drive Web traffic. It did little besides tweet links to Web stories and tease its studio coverage, and ended Masters week with 250 followers that generated an additional 950 page views for GolfChannel.com.