"I can just say what I want."

Justin Jarrett looks at the Twitter craze taking over the game, talking to Lee Bushkell of the PGA Tour about how the staff does such a stellar job sending out constant and informative updates. Jarrett also chats with Stewart Cink, who is up to 39,000 followers after having (I think) about 1800 heading into the Masters.

As the Twitter universe has expanded, so has the tour's dedication to getting updated tweets to its followers. What started as a one-person operation, with Beyer doing all the tweeting, has evolved into an army of tweeters with laptops and smartphones.

"I signed up for an account and started just messing around, sending out a few little, dumb messages," Cink said. "Pretty soon, I realized that my followers were growing and people cared about what I said.

"It turns out that it's really been a great way to make direct contact, unfiltered contact, with a fan base that's out there that I don't know otherwise," Cink added. "Without using the media, without using TV cameras or anything, I can just say what I want. Sometimes I share a little insight about golf, sometimes I just talk about my life. It's been great just to be able to connect with people in a way that I would have never, ever made a connection."