Sergio Excited To Let Fans Dress Him Morning Of PLAYERS Round Two
/Not what you think...much less interesting. Most importantly, Sergio can't wait to see which bib outfit adidas has selected for fans to select for him.
THE PLAYERS launches “Dress Sergio” campaign
Fans vote for outfit defending champion will wear during tournament’s second round
PONTE VEDRA BEACH, FL
March 23, 2009
Tournament officials today unveiled “Dress Sergio,” a first-of-its-kind promotion for THE PLAYERS Championship featuring defending champion Sergio Garcia. Starting today, fans can vote online at PGATOUR.COM/DressSergio for one of three adidas outfits they would like to see Garcia wear during the second round of THE PLAYERS.
Voting closes on Wednesday of THE PLAYERS, May 6, and Garcia will unveil the winning outfit in the media center following the first round on Thursday, May 7.
Wow, prepare security. There could be a stampede to the interview room for that.
All three outfits will be on display and available for purchase during tournament week in THE PLAYERS Shops, located in THE PLAYERS Stadium Village and at No. 17.
I've always wanted to dress like the staff at Hot Dog On A Stick.
“This is a really fun promotion, and I’m excited that it’s part of THE PLAYERS Championship week when I’m defending my title” said Garcia. “I trust my fans to pick out a great outfit that will provide good luck for me during the second round. I can’t wait to see which outfit wins.”
“Sergio’s win at the 2008 PLAYERS was one of the most exciting and memorable in tournament history, and he’s been a fantastic defending champion and ambassador for THE PLAYERS over the past year,” said Executive Director Jay Monahan. “The ‘Dress Sergio’ promotion is a great new way to not only engage our fans leading up to and during the tournament, but also a chance to celebrate our outstanding champion. I’ll certainly be casting a vote, and I look forward to learning the results after the first round of THE PLAYERS.”
At the time of voting, fans will have the option to register for a sweepstakes, with the chance to win:
Grand Prize (1): $3,000 TaylorMade-adidas Golf package;
Second-place Prize (5): TaylorMade R9 Driver;
Third-place Prize (1,000): Sleeve of TaylorMade Sergio Garcia golf balls.
Fourth-play Prize (100,000): Lifetime of junk email from PGA TOUR and adidas
Oops, sorry I had to add that fourth place prize to spice things up.