Not All Bad News For Golf!
/Keith Kelly in the New York Post looks at Conde Nast's advertising slide but notes:
Only one magazine in its stable is showing a rise over a year ago: Golf World, a small circulation weekly, that is up 16.5 percent through the Feb. 23 issue.
And Sean Martin reports that despite executive upheaval and huge losses at Nationwide, the insurance giant is continuing its support of the PGA Tour’s developmental circuit:
John Aman, Nationwide’s associate vice president of strategic sponsorships, said he does not expect any “wholesale changes” to the company’s marketing approach.
“We remain committed to the Nationwide Tour, as well as our other sponsorships,” Aman told Golfweek. “That’s a question we’re getting asked across the board, and it’s part of what we think we need to do to be in the marketplace in a competitive insurance climate.”