"What were the Northern Trust people thinking?"

In this week's potboiler, the SI/Golf Mag/golf.com/Entertainment Weekly/Time Inc. boys kick around the state of the LPGA Tour, Michelle Wie's game and the AT&T. They also talk about this week's event at Riviera, with Jim Herre planting this seed when the talk turned to Ryo Ishikawa:

I can't believe Ryo won't be joined by Rory McIlroy, who will be spending his week at the Titleist Performance Center in Carlsbad instead of at the Riv. What were the Northern Trust people thinking?

Van Sickle: Yeah, Rory has already proven he's the real deal. Bonehead move of the year was Northern Trust turning down Rory's request for a sponsor's exemption this week. He's ranked top 20 in the world. Not sure what the story is there. Free Rory.

Morfit: Agreed that was a major brain cramp, and it'll come back to bite 'em. The pros don't forget a thing like that. (Then again, post-exemption loyalty only goes so far, considering Tiger's recent record in Milwaukee.)

Shipnuck: Sponsors' exemptions are almost always used to repay burnt-out old pros who have, ahem, supported the tourney through the years. It would be nice if more were invested on promising youngsters, but sponsors would rather have a recognizable name who will come to a cocktail party and perform.

Van Sickle: Mike Van Sickle and I agree with Shipwreck. Billy Andrade doesn't sell any tickets for you.

For the record, Northern Trust's sponsor's invites are Ricky Barnes, Oliver Wilson, Shigeki Maruyama, Jeev Singh, Bryce Molder, Graeme McDowell and Vincent Johnson (Sifford exemption).

I called Tournament Director Tom Pulchinski for comment on the McIlroy situation as well as to discuss the likelihood that this is the final year the event will be managed by the L.A. Junior Chamber of Commerce before being turned over to PGA Tour Championship Management (ith the Junior Chamber still receiving the event's charitable contributions). The call was not returned.