Phil Knight On Everything: "It’s part of the game."

Will this be the next great MBAism? Talking so SBJ about Tiger's scandal and endorsement deals:

You look at someone like Tiger Woods and this episode of infidelity. Does this change the concept of building brands around athletes?

Knight: Not for us. It’s part of the game.

With Tiger, a person who was believed to be of more upstanding character beforehand, is it possible to check for everything?

Knight: Obviously, he was one we checked out and he came out clean, and I think he’s been really great. When his career is over, you’ll look back on these indiscretions as a minor blip, but the media is making a big deal out of it right now.

Minor blip eh? There's hope for you the negotiations yet, Mark Steinberg.

How has the business really changed with the arrival of a new competitor like Under Armour?

Knight: That’s always been part of the game.