"The country club has to evolve and become like piazzas in Italy, the town square where families—and not just the men who are golfing—meet on weekends"

Dean Foust looks at the demise of the second-tier country club in a Businessweek/Golf Digest collaborative piece.

The number of golfers belonging to clubs now is down to 2.1 million—900,000 below the peak in the early 1990s. Experts such as consultant Jim Koppenhaver, whose Buffalo Grove (Ill.) firm, Pellucid, monitors the industry, believes at least 400—and worst case, 1,000—private clubs will have to close, convert to public play, or be absorbed into healthier clubs before the carnage is over. "The whole country club model is at risk," says Koppenhaver. But "for a lot of golfers, the value proposition of belonging to a club is hard to pencil out."

Now this I'm not so sure about:

In the end, some industry insiders believe the long-term solution is to reinvent the country club, moving beyond golf to a broader array of services that meet the changing needs of younger members. In San Clemente, Calif., the once-bankrupt Bella Collina Towne & Golf Club has sold 120 new memberships in the past six months by adding pilates, karate lessons, and even a vegetable garden (for the restaurant) that members' kids help plant.

On the golf course, Bella Collina now offers a free junior golf program and permits members to take lessons from the club's instructors at no charge. That last move created turnover among the teaching pros, who viewed the cash from paid lessons as a perk of the job. But club officials say the gesture has helped get more mothers and children out on the course with their fathers.

I'm sure the PGA of America will be thrilled with that model.

"The country club has to evolve and become like piazzas in Italy, the town square where families—and not just the men who are golfing—meet on weekends," says John G. Fornaro, one of the investors who bought Bella Collina last year. That's good advice, but it may be coming late to clubs where the wolf is already at the door.

Is this the way to the future? Piazza golf? Don't men still need a place to go to get some alone time?