Get JT In The FedEx Cup Now!

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It was disappointing that the usually uber-hip SI/Golf.com Confidential failed to note that Justin Timberlake put on another stellar event, albeit one that will go largely unnoticed on the moribund fall schedule. This is not exactly a newsflash, but considering how the PGA Tour schedule is taking hits and the game's demographics are skewing gray, it's becoming obvious the tour needs to get the Justin Timberlake Shriners Hospitals for Children Open onto the West Coast Swing ASAP.

Timberlake hasn't been shy about his hopes for the event, and it seems the tour is noticing.

According to the PGA Tour's Rick George, as quoted in a story by Steve Carp, there is hope for moving out of the fall:

"I think the Shriners have done a great job of building and growing the tournament, and I know their desire to be part of the FedEx Cup," George said. "It can't happen in 2010, but there will be opportunities in 2011, and should a date become available and the time works, we would consider a change for Las Vegas."

The tour does seem to be bracing everyone for major changes in 2011 when several expired deals impact the schedule, but believe it or not, I continue to hear that there are folks in the world of golf who are uncomfortable with Timberlake, all because they can't get that earthshattering flash of nipple that they never actually saw during the 2004 Super Bowl.

Example 237,891 of golf taking itself way too seriously.

Timberlake is in the second year of a five-year deal he inked to host the golf tournament in Vegas, but the tour needs to figure out a way to keep him as enthusiastic as he once again was in presenting the event. What better way to do that than to make a 2011 spring date a top priority?

This year's event again included his charity concert with some of the hippest acts in music and coverage at places like MTV.com and People.com (which also featured a story on JT's mom doing hospitality duties for tour wives this week, obviously a campaign for sainthood). 

No, I know that it's not Huey Lewis and Clay Walker breaking out in a duet to serenade Kevin James, but when a concert tied to a PGA Tour event is drawing Taylor Swift, Timbaland and Alicia Keyes, it can only do wonders for golf's cool factor. So would fully embracing Timberlake's energetic attempts to make the Las Vegas event a marquee event on the PGA Tour.