"We had to deal with that from a defensive standpoint from an image perspective."

I finally made my way through Tim Finchem's post-Olympics announcement presser at Harding Park with the assembled scribblers and was struck by this answer:

Q. And how could you characterize your investment, or perhaps the Federation's investment, even in terms of starting up drug testing and travel and all that; what kind of investment did you make in this?

TIM FINCHEM: You mean dollar-wise? I wouldn't call it huge. I think candidly, and frankly, getting into a unified anti-doping policy, the first priority really wasn't the Olympics; it certainly was helpful. We had to deal with that from a defensive standpoint from an image perspective.

Alright, so here's my question. How do we convey to the Commissioner that slow play, from an image perspective, requires a defensive position?