Tiger's Return: The Most Anticipated Event In All Of Sports?

I know it's a press release, but I have a hunch more people will watch the Super Bowl, or for that matter, the World Series of Poker, than Tiger's first round play at Doral. Some nice corporatespeak here for those of you tracking at home:

COMCAST PROGRAMMING GROUP LAUNCHES NEW SPORTS SALES DIVISION
TO EXPAND ADVERTISING AND SPONSORSHIP OPPORTUNITIES FOR GOLF CHANNEL AND VERSUS

Comcast Sports Sales to Leverage Networks' New Programming and Live Event Coverage

NEW YORK, Jan. 28, 2009 - Comcast Programming Group launched today the Comcast Sports Sales group to combine the strengths and assets of the GOLF CHANNEL and VERSUS sales teams. The new unit will focus on growing and diversifying sponsorship platforms for the networks and create new opportunities for ownership positions across multiple sports. Comcast Network Advertising Sales President David T. Cassaro will lead the new division.

"The creation of the Comcast Sports Sales unit provides many new opportunities for clients who seek a highly engaged sports audience," said Cassaro. "By bringing together the GOLF CHANNEL and VERSUS sales teams, we are offering the best possible marketing solutions for our advertisers and look forward to building on the networks' ongoing growth and success."

GOLF CHANNEL, currently in 82 million U.S. homes, continues early momentum from a record-setting 2008. Ratings for the first quarter were the highest in the network's history. Trends for tournament coverage outperformed all other networks. And, GOLF CHANNEL garnered its first-ever Emmy Award.

2009 tees off on GOLF CHANNEL with the most anticipated event in all of sports - the return of Tiger Woods. Only in the third year of an exclusive and unprecedented, 15-year agreement with the PGA TOUR, GOLF CHANNEL this year will offer a slate of programming that includes more than 100 tournaments across the world's major tours, incomparable news coverage, groundbreaking documentaries and an entertaining lineup of original shows, like "The Haney Project," featuring Charles Barkley, "Golf in America" and "Big Break."

Offering advertisers one of the best value propositions in television, the network's viewer profile - male, affluent, and hard-to-reach - coupled with the ability to deliver customized, integrated platforms provides partners maximum effectiveness for their advertising dollar. GOLF CHANNEL provides the perfect destination for receptive viewers to pursue their passion.