"This was the way it was at the 2009 Bob Hope Classic because Chrysler did it right."

Bill Dwyre writes that Chrysler is to be praised for minimizing their presence at last week's Hope Classic.

Who would notice, or know, that there were no Chrysler executives around, that the 30 Chrysler dealers who won a contest to play as amateurs in the tournament came and played, but paid their own way?

Who would notice, or even pay attention, when the final ceremony on No. 18 for winner Pat Perez did not include the usual executive from the title sponsor making a speech? No reason to question that when Palmer himself was there to handle things.

Only a few might have noticed that there were no Chryslers displayed in prominent places around the course; especially none in that traditional middle-of-the-lake spot for maximum TV exposure.

This was the way it was at the 2009 Bob Hope Classic because Chrysler did it right.

Yes, read that again. Praise for one of those big, arrogant corporations that we now perceive to be a leading reason for our country's current economic mess, as well as for our neighbors' move to Trailer Park, Texas, and for our 401(k)s becoming 201(k)s. 

Unfortunately I think he has this one wrong. Furthermore, such an attitude toward corporate America will absolutely sink the PGA Tour and just about every other industry that relies on marketing dollars.

There is a major difference between the greed of say, a Citigroup still taking their $50 million French made jet order, and a car company putting its money into an event that produces significant charity money, community goodwill, an opportunity for potential customers to look at their product in a relaxed setting, and a pro-am format that allows the company to reward dealers with a once-in-a-lifetime opportunity to play with PGA Tour pros.

I'm no fan of corporate America's often repulsive displays of greed, but even a struggling car company must not be stifled from showcasing their new products and rewarding the people doing the dirty work. Otherwise, how are they supposed to recover?

Your thoughts?