Finally, A Reason To Play L.A.!

The chance to play Riviera before its George Thomas design is completely gone? That's nothing compared with the Northern Trust Open's new player perk for helping with those 90-minute drives back to the hotel room east of the course that you should never have booked.

Mercedes-Benz Named Official Car Sponsor of Northern Trust Open
Two-year agreement includes Mercedes-Benz 2010 GLK 350 as hole-in-one car at 14th hole

PACIFIC PALISADES, Calif., January 27, 2009 – Mercedes-Benz has been named Official Car Sponsor of the Northern Trust Open. Under terms of the two-year agreement, Mercedes-Benz will provide a hole-in-one vehicle at the 14th hole each year and hand over the keys to a new Mercedes-Benz courtesy car for every player to drive during the tournament. For 2009 the all-new Mercedes-Benz 2010 GLK 350 will be the hole-in-one vehicle and the players will be driving Mercedes-Benz vehicles consisting of a variety of BlueTEC clean diesels, S-Class sedans, and GLK SUV’s.

“We are delighted to establish this partnership with Mercedes-Benz,” said Northern Trust Open Tournament Director Tom Pulchinski. “Mercedes-Benz has a wonderful reputation for building outstanding motor vehicles and its brand is a perfect fit with the rich history of the Northern Trust Open.”