Brand Lady: Can You Spare $4 Million?

Jon Show reports that the LPGA is seeking a $4 million sponsor to oversee an 8-event run in the vein of the FedEx deal the PGA Tour inked, but as he buries in the last sentence:

Also complicating matters is the roughly $20 million in event sponsorships the LPGA already has on the market.

Another complication that also puts the, gulp, value of the LPGA sponsorships in perspective comes in this story (also by Show) on the PGA of America's attempts to lock up two more partners at a pretty hefty figure.

The PGA of America, one year after announcing American Express and RBS as its first official patron-level sponsors, is still trying to complete the final two remaining deals. The first two companies were signed to four-year agreements at an average of $7 million to $9 million annually,