"Condé Nast To Close Golf For Women Magazine"
/A shame...
Condé Nast To Close Golf For Women Magazine
Golf For Women magazine will cease publication with its July/August issue, it was announced today by Charles H. Townsend, President & CEO of Condé Nast Publications.
"We came to this decision because we feel the magazine will not support our long term business objectives," Mr. Townsend said. "I would like to thank Susan Reed and Chris McLoughlin and the entire staff for their efforts throughout the years. Golf For Women attracted a loyal readership and we were proud to publish it."
Golf For Women was launched in 1988. Condé Nast purchased the magazine in 2001 from the Meredith Corporation. It publishes six times a year and has a current ratebase of 600,000.
MagazineDeathPool.com wonders if Golf For Women Editor Susan Reed's departure yesterday for Oprah's O rag may have expedited the demise of the magazine.
Women's Wear Daily (a member of the Condé Nast family) confirms:
Upon learning of Reed's departure, Condé executives considered replacing her but instead decided to fold the magazine entirely, according to sources. Condé Nast chief operating officer John Bellando and executive vice president, human resources Jill Bright broke the news to the Golf for Women staff late Monday afternoon. Townsend and group president David Carey, who oversees the Golf Digest properties, were both out of the office yesterday. About 30 people will be affected by the closure; those that are not placed within the company will depart by early next week.
According to sources who attended the meeting, Bellando said that the magazine had the support from endemic golf-related advertisers, but non-endemic advertisers such as beauty, fashion and automotive didn't come around. Through the July/August issue, Golf for Women ad pages declined 7 percent, to 336 pages.