"Bivens’ decision effectively terminated the tournament sponsored by the grocery chain"
/In following up on the news broken by Ron Sirak this week that Ginn is likely out as a sponsor of at least one of its LPGA events, Golfweek's Adam Schupak refreshed my memory on how one of those Ginn events found its way on the schedule (thanks to reader Steven T. for the link):
By opting for Ginn’s richer purses, Bivens gave the Ginn Tribute the highly-coveted Memorial Day weekend date, which had been held by the Shoprite LPGA Classic in New Jersey. Bivens’ decision effectively terminated the tournament sponsored by the grocery chain, which had been an LPGA supporter for 21 years and had an agreement to serve as title sponsor through 2014.
If you want to relive the Shop Rite debacle, I've set up a convenient search link so you can be reminded how a longtime event that was secure through 2014 was shafted by the Brand Lady.