"Where does the "w" go in awkward?"

I prefer Michael Bamberger's reasons for Tiger's Ryder Cup assistant captain invite rejection over the rationale Tiger offered. Especially the last two:

6) In the team room, I'd have to act like I feel we have a better team than the Euros. My acting's pretty good, but there are limits.

7) I have more good friends on the Euro team than the American team -- where does the "w" go in awkward?