"There is a new level of excitement at Golf House that has evolved as the USGA has moved from a 'no' culture to a 'let's consider it' culture."

Sports Business Journal offers a "What I Like" interview with USGA CMO Barry Hyde. This caught my eye:

"There is a new level of excitement at Golf House that has evolved as the USGA has moved from a "no" culture to a "let's consider it" culture. The best example may be the Golf Digest U.S. Open Challenge which we launched with the publication and NBC this year and has already generated significant member growth, handicap awareness and a medium for us to discuss practical rules situations. This would never have had a chance in 2005."

Hey, I have a let's consider it item: doing something about grooves, distance gains and hey, while I'm throwing stuff out, the long putter too!

Oh, and the photo of Hyde? Standing in front of the Rolex clock outside Golf House. Pure coincidence!

(Yes, for those of you who haven't heard, they have a Rolex clock in Far Hills now.)