"When Tiger Stays Home, So Do The Fans"

Steve Elling addresses what was painfully obvious Thursday, but much less so during Friday's telecast of The Players.

Because demand has fallen so quickly, the walkup room rate is far lower than the price many of us had reserved six months earlier. By checking back in later today, the rate will be $50 cheaper per night. Hotels are slashing rates, a sure sign that supply exceeds demand.

Tournaments that have never had Woods in the field haven't felt the impact of his absence in such stark and contrasting terms, because they don't truly know what they have been missing. The merchants in tiny, tony Ponte Vedra Beach, a sliver of a town located on a barrier island outside Jacksonville, now fully understand his financial importance.

Concrete evidence that attendance is lacking is tougher to come by. The tour does not release an actual turnstile count. A St. Johns County sheriff deputy said Friday that the number of cars in the off-site parking lot is actually greater than last year, but sensed that there were fewer people in attendance. Yet, on the course, even if the gallery figures have remained equal to past years, the vibe, minus Woods, predictably hasn't.

You can always feel the difference with your ears. Now the locals are feeling it in their wallets. It begs the question: If you paid a steep $75 for a single-day ticket and Woods couldn't play, would you still make the trip?

The body count in other quarters has signaled a resounding no. The numbers for national media in attendance speak for themselves. None of the papers from Los Angeles or Chicago are covering the so-called fifth major. Even the Miami Herald, located just six hours down Interstate 95, took a pass, as did St. Petersburg, the state's biggest newspaper. Sports strongholds like Charlotte, Dallas, Houston and Philadelphia also took a pass. Amazingly, San Diego, set to host a U.S. Open in a month, isn't here either.