"Specifically, each member of the PGA TOUR Communications team is responsible for measurable results"

This is from the May Golf Writers Association of America newsletter. It's a "note from the communications staff" in Ponte Vedra.

PGATOURMBASPEAK bingo boards at the ready?

“The PGA TOUR has introduced a new initiative to engender, among all members of the Communications team, more ownership in the results of individual media outlets. Specifically, each member of the PGA TOUR Communications team is responsible for measurable results -- number of stories published or aired in print, television, radio and internet -- for two to three particular Top 50 or PGA TOUR tournament markets. Similar assignments have been made for national media, such as USA Today, Wall Street Journal, ESPN, ESPN.com, Yahoo!Sports.com etc.”

It's as if they take words and say, let's put them in a blender and make them as difficult to read as possible.

I just want to know Ty, who is assigned to me?  

Seriously, who has the job of counting ownership results? And if the results are just a bunch of negative stories about slow play or John Daly's latest hiccup, does that hurt your ownership stake?