Comcast Exec Admits Golf Channel Needs Work

In discusing the hiring of consultant Mike Weisman, Comcast exec Jeff Shell talks to the New York Times' Richard Sandomir about Versus and Golf Channel.

Look at Weisman nailing three MBA buzzwords in the first quote while weaving it into a beautiful metaphor. Or is that a simile?

“This is an opportunity to leave some footprints in the sand and build brands and networks,” Weisman said.

According to Comcast's Shell, the Golf Channel's presentation needs Weisman's touch. 

“We don’t have someone responsible for everything that goes on over the air,” Shell said. “If you look at what goes on over the air, it’s respectable, but not memorable. We want it to be memorable.”

And...

 The Golf Channel has a studio program, “Golf Central.” “It’s good, but not good enough,” Shell said.

That's what happens when you pay people next to nothing.

One issue that Shell said was being worked on was occasionally leaving an early round of a PGA Tour event before it had ended to go to the studio. “It’s a contractual obligation and reasonably easy to fix,” he said.

Really? Somehow I think if it were an easy fix it would have been addressed already.