“We don’t need to grow for growth’s sake, only if it’s good for the portfolio and the brand.”

Gene Yasuda and Scott Hamilton look for an explanation about the recent TPC naming deal to the game's master of inane doublespeak (is that repetitive?), the PGA Tour's David Pillsbury:

“Every TPC we will do going forward is either built or operated with the idea that ultimately it’s going to host competitive golf on one of (our) three tours,” Pillsbury said. “That’s the core purpose of the brand.”

That's good to know what the core purpose is. 

The AT&T contract complements the Tour’s recent mission to upgrade its TPC network. According to Pillsbury, typical naming-rights deals will run for five to 10 years. The majority of the proceeds will be earmarked to improve the sponsor’s property, but some funds may be allocated to aid other facilities within the TPC network.

 Is that a nice way of saying to redo the other dogs in the network?

The Tour owns 17 TPC locations and is developing three others: San Antonio, TPC Treviso Bay in Naples, Fla., and TPC Cancun in Cancun, Mexico.

“We’re focused on growing with the right assets,” Pillsbury said. “We don’t need to grow for growth’s sake, only if it’s good for the portfolio and the brand.”

And don't forget the share price!