"It is what it is."

Immediately after Tim Finchem's Sherwood media chat Saturday, I asked the Commish about layoffs in the media world and whether the PGA Tour is concerned about how the situation might impact coverage.

Yes, we have. It's a changing communication world. The bad news is that, I guess, you don't have as many different heads evaluating the sport or reporting back, which is not good. On the other hand, it's a more global reach with anything that happens in the Internet environment and that's a good thing. So I'm not so sure you can reverse the trend. It is what it is.

You can just feel the empathy, eh?

Now, I would never presume to tell someone making $4.8 million a year how to do his job, however, if I were Commish and standing on enemy turf (in thise case, a nicely heated and fully furnished cart barn with excellent food), I might have said something like:

Of course we're monitoring the situation and naturally we are sad anytime anyone loses a job. From a more selfish perspective, we know that newspaper and print coverage is where our fans and broadcast partners learn more about our players. All of those great little anecdotes and insights humanize them and make out tour better. So anytime you see less coverage in print it is one less opportunity for our fans to experience a unique perspective and that's a concern.

I can dream, no?