“If you’re the consumer, there are more courses to play on for cheaper."
/There's some nice reporting in two recent pieces on how the economic collapse may impact club life. First, John Paul Newport in the Wall Street Journal:
Every case is different and complicated. But the very fact that so many clubs and their beleaguered boards and owners are having such discussions -- walkaway risk, indeed! -- is a sign of how much the fundamentals of private golf clubs and country clubs have changed. It used to be that belonging to a private club was the pinnacle of achievement. If you made partner or were promoted to vice president, joining "the club" was a perk. In small or medium-size cities, club dining was often the best in town, the spa was the only one around and there were no premium daily-fee golf options. My late father-in-law, a doctor in Ohio, played golf every Thursday afternoon and hung out at his club big parts of Saturday and Sunday.
That model still holds for particular clubs in particular places for particular people, like well-off retirees. But for the younger generation of club members, things are different. Neither spouse in a two-income family with children has the time or inclination to while away weekends at the club. When I asked Doug Steffen, the director of golf at Baltusrol in Springfield, N.J., to describe the biggest change in club life during his 13-year tenure there, he said, "That's easy to answer. The club used to be the focal point of social life for our members, but now it's just one among many other activities they are involved with."
And this from Ben Smith in the Atlanta Journal-Constitution:
Rick Burton, the director of golf at East Lake Golf Club in Atlanta, said there’s been no noticeable decline in the number of rounds played at the course.
But sales in the golf shop and restaurant declined somewhat, and a major corporate Christmas party booked at the club was canceled recently, Burton said.
“Our bookings for the spring are good,” Burton said. “Whether that’s because people are optimistic things will turn around by then, I don’t know.”
The effect of the economic downturn has been more pronounced at East Lake’s public course next door, the golf director said.
Revenues are down 15 percent at Charlie Yates Golf Course, said Burton, who’s contemplating cutting part-time staff to help make up for the shortfall.
Crouse said the economic downturn isn’t all bad news.
“For golf owners, it’s the worst time,” said Crouse. “If you’re the consumer, there are more courses to play on for cheaper.
“If you’re the golf course player there are now clubs you can join that once cost $20,000 that now cost $2,000,” Crouse said.