"Is it Harry Vardon we have on our new Tour thing [logo]? Why isn't it Seve?"

James Corrigan talks to Padraig Harrington about Seve's contribution to European Tour golf and offers this intriguing idea.

Said Harrington: "Is it Harry Vardon we have on our new Tour thing [logo]? Why isn't it Seve? He is the man when you think about it. He is the European Tour, and it is at times like this that you kind of say, well, we wish we had more of Seve."

Imagine if he proposed that in branding obsessed America? Let's hope this idea, uh, gains traction.