I Wonder If...

...the brand platforming experts down in Ponte Vedra will note TPC Boston 4th hole's impact on day one Deutsche Bank play. Tiger Woods's double bogey 6 and Phil Mickelson's eagle 2 were run on sports highlight shows across the country.

I did notice that TGC/NBC showed it quite a bit more than any other front nine hole.

Here's what first round leader Camillo Villegas said about the hole:

Q. You talked about the new hole at No. 4. Can you give me your general impressions of that hole beyond the birdie?

CAMILO VILLEGAS: Tricky one. It's a tricky one. There's obviously -- the green just goes away. I think we should play that hole from the front tee all week, just because from the back tee it's a little too funky. You're going to be hitting maybe a 5-wood into a very narrow space, and it's going to be hard to even hold the green from 100 yards, and then if you hit driver and you get it up there where you have 50 yards, you can be in the middle of the fairway and I don't think you're going to be able to hold the green.

It's a tricky one. It's a good hole from the front, I believe, and I'm just trying to get it over that green somehow and just chip it back up. 

Here's what Tiger said about his surprising double...

Q. Can you talk about the 4th hole?

TIGER WOODS: Yeah, the 4th hole I was telling Stevie, we've got to be committed to hitting the ball right of the green. I could hit the ball 50 yards right of the green. I was just trying to hit the ball right, right, right, and I just pulled it about five yards left of the flag. I was in the bunker, the only place you can't be.

Q. We couldn't see it from where we were standing. What were you trying to do with that shot?

TIGER WOODS: I was just trying to keep the ball on the green. Trying to keep it on the green.

Q. Runs away from you?

TIGER WOODS: Yeah, big-time. I wasn't even trying to get cute with it. I said, well, if I make a mistake, make this mistake long, hit the ball over the green, chip back and try and make par that way. It just came out soft and buried under the lip.

 Q. Still in the sand?

TIGER WOODS: It was actually underneath the lip, so I couldn't get it out. 

And here's what Mike Weir said after his 65:

Q. So you liked everything?

MIKE WEIR: I liked everything, yeah (laughter).

I heard that No. 4, that that was kind of a narrow tee shot and a big -- I like the drivable par 4s because you miss it in the wrong spot with these firm, fast greens, and you're going to be struggling for par. Good risk-reward hole.

Q. As an example, and I could ask this of someone who had an eight-foot eagle putt, where could you miss it where you do get in some deep doo-doo?

MIKE WEIR: Left. I played with J.J. and he hit it left, and he had to hit it just right to get it barely on the green, and he hit a good shot and it rolled all the way down the hill and he had to make a really good up-and-down for par. That's a really good hole. If you miss it in the wrong spot, even though he was in the fairway you don't have much. Even if you miss it right, you can pitch it up the green.