"The national media is a bit jaded because the PGA Tour is doing a big marketing push."

Ed Sherman looks at the FedEx Cup's effect on the Western Open BMW Championship and talks to tournament director John Kaczkowski about criticism of the format.

 "A lot of the criticism is all based on speculation," Kaczkowski said. "The national media is a bit jaded because the PGA Tour is doing a big marketing push. But it has to do a big PR effort to educate the fans. Otherwise, it won't work."

My guess is the fans won't get caught up in the actual points race. The formulas seem confusing, and it is going to be hard to get excited about Woods or Phil Mickelson adding to their retirement accounts.

See how jaded? Sherman couldn't even wait a paragraph or two to drop that uh, speculation.