Time Inc. Now Hiring: Editor-in-Chief

Thanks to a reader who caught this Time Inc.-placed classified in Sunday's New York Times:

U.S.A. Editor (Editor-in-Chief) (Manhattan) - Develops policy & content for monthly golfing magazine by directing the editorial operations in all key areas, including instruction, travel, news, equipment, & features. Coordinates all editorial depts. in planning substantive content, generating story ideas, editing of copy, & developing graphic design of magazine. Works w/marketing, circulation, & advertising departments to develop brand & enhance profitability. Liaises w/art & photo depts. to ensure that story briefs are followed strictly. Plans layout, & directs Creative Director & Art Directors to ensure adherence to set parameters. Requirements: Bachelor's in English or Journalism, or foreign equivalent, & 5 yrs of post Bachelor's exp. in position offered. Send resumes to: Time Inc. HR Dept, Attn: Editor-in-Chief Role, 1271 Ave. of the Americas, NY, NY 10020.  

Is it me or this a tad strange?