"PGATour.com Drives Record Numbers"

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Is it me or do these numbers sound inflated high? 3.2 million unique visitors? Did that many people watch on television!? Or, to put it another way, why didn't millions more watch based on these numbers?
 

PGATOUR.com Drives Record Numbers

Fans flock to PGATOUR.com’s exclusive LIVE@ THE PLAYERS coverage of the famous 17th hole at TPC Sawgrass

PONTE VEDRA BEACH, FL -- PGATOUR.com’s exclusive live coverage of the competition set records for the LIVE@ series. Golf fans have embraced the LIVE@ series, PGATOUR.com’s free, live video streaming coverage of every shot from a signature hole at top PGA TOUR events. PGATOUR.com’s LIVE@ THE PLAYERS streamed all the action from the legendary 17th island hole from THE PLAYERS Stadium Course at TPC Sawgrass.

Results from the week include:

      • Over 1.1 million video streams for LIVE@ THE PLAYERS, at an average duration of 25 minutes
      • Over 3.2 million unique users and 4.7 million visits, generating over 70 million page views, all up from 2006
      • Nearly 2.2 million video starts

“This is exciting news for us. These figures demonstrate that PGATOUR.com is a mainstream medium for event coverage; there is a significant fan value for compelling online tournament coverage,” said Lee Bushkell, General Manager, PGATOUR.com. “PGATOUR.com provided over 40 hours of exclusive live coverage of THE PLAYERS, complementing the PGA TOUR’s expanded television coverage on GOLF Channel and NBC.”

“The success of LIVE@THE PLAYERS further establishes the public’s desire for compelling and cutting-edge sports coverage online,” said Scott Bailey, VP/GM of Turner Sports New Media.  “We’re thrilled with the success of LIVE@THE PLAYERS and look forward to continued growth throughout the remainder of the LIVE@ series.” 

LIVE@ THE PLAYERS is the fourth of 10 scheduled LIVE@ series events in 2007. The next LIVE@ series event will be LIVE@ the Memorial, highlighting Muirfield Village Golf Club’s 12th hole, May 31-June 3. Other scheduled events include LIVE@ The Buick Open and all four events in the PGA TOUR Playoffs for the FedExCup. “PGATOUR.com is all about the fans, and the site’s continued growth shows that we are providing quality coverage that enhances their golf experience,” said Bushkell.