"Increasing brand awareness and consideration while activating our golf platform on a national scale"

Wouldn't you just love to be in on the meetings that conjured up reasons 1-6 why the Colonial will be must TiVo and fast forward viewing?

Oh, the six reasons being those lame, Man-law wannabe ads for Crown Plaza. What's more tortuous, the press release or the actual ads? Let's start with the release...

Unscripted Meeting of Golf Greats and Celebrities Lends Humor to a 'Good Walk Spoiled'

ATLANTA, April 11 /PRNewswire/ -- Two professional golfers, two golf journalists, one Latino comic and a heavy metal rocker arrive at a meeting room ... the set-up for a comedy skit? Nope, it's the setting for Crowne Plaza(R) Hotels & Resorts' first national television advertising campaign. Slated to debut April 12, the multi-million dollar TV and online campaign features national golf commentator/journalist David Feherty attempting to moderate an entirely unscripted conversation amongst TV personality and golf fanatic George Lopez, shock-rocker and avid golfer Alice Cooper,
golf-great Lee Trevino, LPGA star Natalie Gulbis, and outspoken golf scribe Dan Jenkins.

Branded as "The Place to Meet," Crowne Plaza assembled these six seemingly disparate personalities in a Crowne Plaza meeting room to showcase the brand's new golf affinity marketing program, the cornerstone of which is the title sponsorship of the Crowne Plaza Invitational at Colonial PGA TOUR golf tournament.

Somehow I never thought I'd associate Lee Trevino or Dan Jenkins with a "golf affinity marketing program."

"Golf has long served as the informal 'place to meet,' so developing a golf platform was a natural way to further align our meetings focus with our customers' interests and hobbies," said Kevin Kowalski, vice president, brand management, Crowne Plaza Hotels & Resorts.

"Our new ad campaign further emphasizes our focus as 'The Place the Meet,' increasing brand awareness and consideration while activating our golf platform on a national scale," Kowalski added. "By showcasing highly entertaining dialogue among some of golf's most unique personalities in a Crowne Plaza setting, we'll entertain our core target - who share a love of golf - and bring to life our meeting room experience in a bold, new way."

And just one of these lovely spots...