Players Ratings Up
/Good to see the May date was validated...
NBC reported an overnight rating of 3.7 and a 9 share for Sunday's final round, in which Phil Mickelson won his first Players with a closing 69. Mickelson and Sean O'Hair were locked in a battle for the lead until Mickelson took a two-shot lead on the 11th hole, and O'Hair hit two balls in the water at the par-3 17th hole.
The network estimated that the rating equated to more than 4 million households tuned into the telecast at some point during the final round, and more than 8.6 million viewers.
"We're very pleased, especially since there was some unexpected competition from NASCAR, when their race was rained out Saturday. That won't happen every year," said Edward L. Moorhouse, co-chief operating officer of the PGA Tour.
"We also got a big break on the weather, and we had one of our marquee players in a very exciting finish. And some of our other players, such as Sergio Garcia and Jose Maria Olazabal, playing very well down the stretch. We think all of the changes we made contributed to the high ratings."
Now Ed, I don't think the Taj Mahal clubhouse added viewers. Then again there were a lot of flatscreens in there tuned to the golf.