Sergio's Latest Brand Building Moment

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Paul Forsyth reports from Doral, where the highlight of the day was Sergio Garcia spitting in a cup while cameras were rolling.

If any under the age of 35 were actually watching the telecast, we would already be reliving this great moment in etiquette history on YouTube.

His defense is priceless:

"But it (the spit) did go in the middle (of the hole) and wasn't going to affect anyone else. If it did, I would have wiped it off."

Ah right laddie. You would have been down on hands and knees with a towel mopping up the cup. Right!