Invite The Women

Cameron Morfit says the match play is in need of a lift, so he recommends inviting the LPGA Tour to contest their own match play at the same time.

The Accenture is golf’s version of a tennis tournament: single-elimination, with most everything resting on the quality of the semifinal and final. One of the things tennis has going for it is that men and women play concurrently at the same venue. Right away you double your chances of having at least one star in a final, and of getting at least one compelling match in the prime viewing hours Saturday and Sunday.

Now I don't know about this next point, since I don't believe it's accurate. 

The LPGA, in fact, bettered the PGA Tour with its most recent match play event, the season-ending ADT Championship, won by Paraguayan pixie Julieta Granada, who pocketed $1 million, the largest purse in women’s golf, and promptly bought herself a new Range Rover. (A million bucks still means something on the LPGA.)

It was stroke play wasn't it?

Anyhow, the concept seems interesting since even with a great final match, the WGC Match Play is a dud on television. As much as I love match play, if it's going to be played only at real estate developments willing to pay for the privilege, then they need more, uh, "product" to distract us.