Media-ocrity
/JIM NUGENT JOINS PGA TOUR PARTNERS MAGAZINE AS PUBLISHER
Distinguished Golf Industry Leader Joins Official Publication Of the Largest Golf Membership Organization in North America
Does this mean he won't be continuing the newsletter that was so well received by the Golfweek folks?
I wonder if he'll finally get to make his case for Tiger as an NFL-caliber athlete?
Gosh, and I was almost missing his pro-technology shilling in Golfweek, except of course I stopped subscribing.
Minneapolis, MN & Ponte Vedra Beach, FL – North American Media Group, an industry leader in publishing and affinity marketing, jointly announced with the PGA TOUR that veteran golf business leader Jim Nugent has been named publisher of PGA TOUR Partners magazine.
Affinity marketing? Is that a fancy way of saying propaganda publishing?
In his new role, Nugent will direct all advertising sales efforts and lead the brand vision of the magazine.
The brand vision...oh to be in on those meetings.
Nugent will work closely with both the PGA TOUR and PGA TOUR Partners editor Tom Stine to continue to broaden the appeal of the magazine to both readers and advertisers alike. He will be based in Orlando, FL and will report to Vice President/Group Publisher Russ Nolan in Minneapolis.
Nugent joins PGA TOUR Partners after a distinguished career with Golfweek. A seasoned media executive with 25 years of experience in the print, broadcast and digital environments, Nugent is a well-recognized and respected member of the golf industry. He joined fledgling Golfweek shortly after it was acquired by Turnstile Publishing Co. and led the business and editorial teams that developed it into a solid business enterprise and an award-winning national journal. Prior to his 16-year tenure at Golfweek, Nugent served as Vice President of Pegasus Broadcasting, where he directed all revenue functions, including a financial restructuring and ultimate sale of the highly leveraged company. Nugent spent the early part of his magazine career at Ziff Davis and Time Inc. He sits on the Board of Directors for the American Junior Golf Association and the Executive Board for Golf 20/20, whose mission is to address the future of golf in a strategic manner, with an emphasis on accelerating growth and participation, and creating new avenues of access into the game. Nugent earned his MBA at Northwestern University’s Kellogg School of Management and holds a Bachelor of Arts degree from Georgetown University.
Nugent succeeds PGA TOUR Partners’ former publisher Seth Hoyt, who retired in January after an illustrious publishing career spanning four decades.
And now its time for the group hug quotes.
“We’re very confident that Jim’s vast experience in the golf market combined with his enthusiasm for our unique publishing model and forward thinking can take PGA TOUR Partners to a new level of success,” said Nolan.
"The PGA TOUR is delighted to welcome Jim as the new publisher of PGA TOUR Partners," said Tom Wade, Executive Vice President and Chief Marketing Officer for the PGA TOUR. "Jim's very significant experience and knowledge of the golf industry will be a key ingredient in making the PGA TOUR Partners magazine even more relevant and informative for the TOUR's growing fan base."
“This is a special time in the history of this magazine property, and I am honored and thrilled to be chosen to lead the development of this brand," Nugent added.
