“A branded golf course will boost the value and income of a resort.”

The San Diego Union Tribune's Diane Lindquist covered a gathering of real estate minds to talk about the future of projects in Baja California. Jack Nicklaus was a guest speaker.

The most popular and lucrative projects now are those that are branded, such as golf courses designed by champion golfer Jack Nicklaus, who spoke yesterday about his role as the top golf course architect in Mexico.

“As soon as golf became part of the equation, prices went up,” he said. “A branded golf course will boost the value and income of a resort.”