What Is The Sports Rights Owners Coalition Up To?

Looks like The Brand Lady was ahead of her time as the "Sports Rights Owners Coalition" (gee, I wonder what they are after) is, according to Doreen Carvajal in the International Herald Tribune....

"seeking international treaties to "protect and promote the special nature of sport" and its intellectual property rights in a fast-changing digital world.

In other words, they may want to get their hands on photos and the rights or even money made from shots taken at sporting events. I believe the PGA Tour and LPGA Tour are part of the coalition and as you may recall, the LPGA Tour rather ridiculously attempted to gain control of images in 2006, leading to an embarrassing media boycott and resolution.