Brand Lady Got Big Raise In '06

Even though she couldn't do much right in 2006, Jon Show reports that Commissioner Carolyn Bivens enjoyed a 45% pay bump.

Tax records show she was paid $690,000 in 2006 after making $238,782 during her first six months of employment in the latter half of 2005. Prorating that amount would have come to about $478,000 in 2005.

Snow notes...

Bivens’ first year with the LPGA was mired in controversy, including the departure of top staff members, disagreements with the tournament association over raised sanctioning fees and cancellation of events, and a tiff with the media over photographic rights. But she has appeared to weather the storm.

“I’m sure there are some things she would like a do-over on, but for the most part, change was necessary,” said one golf marketer, who did not want to be identified. “Looking back, I think she’s done a good job.”

Well, I'm sure a huge increase in reven... 

The LPGA’s revenue for 2006 was $69.7 million, up from $67.4 million a year earlier. That does not include money brought in by events that are not owned by the LPGA. The tour owns and operates the Solheim Cup, which is a biennial Ryder Cup-style event, and now fully owns the ADT Championship, where it bought out IMG’s stake after the 2006 event.

Tournament revenue was up about $1.5 million to $50 million, which includes money brought in from new events and renegotiated sanctioning fees with existing events, as well as increased sponsorship dollars.

And...

Money from television was down $500,000 to $9.5 million. Corporate sponsorship was down from $5.2 million to $4.8 million, which the LPGA said reflected the termination of an exclusive international licensing contract with New York-based Summit Properties International.

Salary consultant Steve Unger questioned Bivens’ 2006 salary in relation to the LPGA’s revenue, but said it is impossible to accurately analyze her income without knowing if there was an automatic increase, or if she met certain parameters for success that triggered more salary.

“The optics of the deal are bad, but it might be totally in line depending on what the LPGA was expecting from her,” Unger said. “It seems like a lot of money for a little revenue.”

But you can't put a dollar value on what she's done for the brand!