"In order to have a genuine brand, you must consistently deliver a promise that is genuine and distinct in people's minds."

Annika is blogging now and kicked off her new media New Media agenda with a painful-to-follow online chat that included this vital exchange:

Posted by: Rachael McMillen | November 14, 2007 at 02:14 PM
Annika, I have heard you mention your "brand." What exactly do you mean by "build your brand?"

Posted by: Matt | November 14, 2007 at 02:18 PM
Jerry, great question!
In order to have a genuine brand, you must consistently deliver a promise that is genuine and distinct in people's minds. I try to deliver the promise of "inspirational experiences" through all of my businesses. I hope that makes sense.

I'm inspired just reading this.