"So I'm proud to be mentioned with Old Tom. If we played each other? Well, I'd have the edge, because of my fashion sense."

I managed to put three minutes aside for my monthly power flip through Golf Magazine and actually stumbled upon  something worth reading in the form of Connell Barrett's look at innovators.

Granted, a couple of them I trust as far as I can throw them, but at least Ran Morrissett got some nice recognition.

"I think of GolfClubAtlas.com as a museum. Architecture is an art, and a course is like a 200-acre canvas. My Web site gives like-minded people a place to discuss and debate these works, to keep the discussion happening. People on the site are regular guys who want to protect great courses and preserve classic architecture. The dialogue can get pretty intense. Things got personal a few years back when Tom Fazio redid the bunkers at Merion. A lot of name-calling. Some thought that changing the bunkers was akin to drawing glasses on the Mona Lisa. It's funny — the nicest, kindest gentleman can become a pit bull online! But that's part of the passion. It's my passion, too. This is a nonprofit site. Since I started it in 1999, I've gotten a lot of offers to sell, but I never will. It's like those commercials. Annual cost of running a web site: a few thousand dollars. Helping to keep architecture debate alive: priceless."

Actually, priceless was Greg Norman fawning over himself in arguably the most nauseating paragraph of self promotion ever published in a major golf publication.

Here's Greg, on himself:

"This January, I'll be honored with the Old Tom Morris Award, for giving back to the game. For one, I feel that golf should be more compatible with the environment. Courses elevate property value and create jobs as well as provide green spaces, filter air, and create a wildlife habitat. Doonbeg, in Ireland, was built with shovels, not bulldozers. We moved just 26,000 cubic yards of soil and protected a microscopic snail species. In addition to that, my tournament, the Merrill Lynch Shootout, has raised more than $10 million for CureSearch National Childhood Cancer Foundation. So I'm proud to be mentioned with Old Tom. If we played each other? Well, I'd have the edge, because of my fashion sense. I'd wear something from my Greg Norman Collection, which is comfortable and stylish. How can you make a full turn wearing a double-breasted three-piece wool suit?"