Singer, songwriter, producer, director, raconteur and singer again (because he's just that good)
Justin Timberlake has already conquered every demographic of importance,
so why not go after golf's
aging "decision maker" demo.
The PGA TOUR today announced that four-time Grammy Award winning singer, songwriter, record producer and actor Justin Timberlake will become the host of the TOUR's Las Vegas event, which will be renamed the Justin Timberlake Shriners Hospitals for Children Open. Timberlake becomes the 14th celebrity in PGA TOUR history to host an event, joining the likes of Bob Hope, Frank Sinatra and Sammy Davis Jr. The agreement, among Timberlake, title sponsor Shriners Hospitals for Children and the PGA TOUR, is for five years, beginning in 2008.
The Justin Timberlake Shriners Hospitals for Children Open, part of the TOUR's Fall Series, will be played October 13-19, 2008, at TPC Summerlin over 72 holes with an official Pro-Am on Wednesday. The event will be televised on GOLF CHANNEL. As part of his involvement, Timberlake will play in the Wednesday celebrity pro-am and host a concert during tournament week.
"I couldn't be more excited to host the upcoming 2008 Las Vegas tournament and to be involved with the Shriners Hospitals for Children," Timberlake said. "We will make sure to make this event unique and memorable, and we will raise money for charity while participating in the greatest game ever played. I thank the PGA TOUR and the Shriners Hospitals for Children this amazing opportunity. Raising money to better children's lives while playing golf? I can't think of a better way to pass the time."
